The journey of Parkson Retail Asia Ltd in Indonesia’s retail business begins with the acquisition of Centro Department Store in 2011 under PT Tozy Sentosa. Pursuing dual brand strategy in Indonesia, existing Centro Department Store’s network was expanded in the middle class segment, and at the same time introduced Parkson Department Store to meet the needs of mid to middle upper segment in major cities in Indonesia. Furthermore, Kem Chicks Pacific Place has settled its position as the best gourmet lifestyle supermarket to serve upper and middle cosmopolitan customers.
ABOUT PARKSON RETAIL ASIA
Listed on the Mainboard Singapore Exchange Securities Trading Limited (the “SGT-ST”) on 3 November 2011, Parkson Retail Asia Limited (“PRAL” or the ”Company”, and together with with its subsidiaries, the “Group”) is a leading award-winning department store operator with an extensive network of 65 stores (including one supermarket) as at 31 January 2015, spanning approximately 666,000 square meters of retail space acros cities in Malaysia, Vietnam, Indonesia and Myanmar.
Over the last 27 years, the Group has built up a solid reputation as Southest Asia’s leading department store operator through its continuous innovation and collaboration with numerous international brands to offer consumers in the middle and upper-middle income segment a wide range of merchandise. Well-entrenched in Southeast Asia, PRAL is well-poised to harness the potential of the region’s strong retail growth.
Centro Department Store has established in Indonesia fashion and lifestyle industry for over 11 years and continues to update the current fashion trends and lifestyle. Centro Department Store currently has 11 outlets.
Parkson has become an Asian retail success story. Over 27 years, Parkson regionally has built an unrivalled reputation as Asia’s leading department store through continuos innovation, vision and customer-first ethos. Parkson Retail Asia proudly operates more than 130 outlets in Malaysia, China, Vietnam, Sri Lanka, Cambodia, Myanmar and Indonesia. Parkson Department Store in Indonesia currently has two outlets, with the first outlet opened in November 2013 at Centre Point Medan and a second outlet in June 2014 at Lippo Mall Puri, St Moritz.
Kem Chicks Pacific Place has settled its position as the best gourmet lifestyle supermarket to serve upper and middle cosmopolitan customers.